Brands and marketing professionals have long treated Philip Kotler’s 4Ps of Marketing – Product, Price, Place, and Promotion as the four pillars of their marketing strategies. Most marketers would plan and slog to put the right product in the right place, at the right price, at the right time, and hope that the consumer is […]
Healthcare challenges in India – Indian Healthcare Ranks 154 Among 195 Countries in Healthcare As per Niti Ayog (Government of India planning body) report 2019, 62% of medical expensed in India are out of pocket expenses (OOPE). The fragmented healthcare sector in India – Another challenge is the insurance sector, pharmaceutical industry, healthcare providers and […]
Background – A new private hospital has been set-up in the National Capital region – Delhi, India. The new hospital was set-up by senior executives of ABC hospital, which was sold after owners’ family had financial and regulatory issues as a result of government and social pressures. The executive team is experienced in setting up ABC […]
As India’s lock-down is steadily lifted to revive the economy, several pharmaceutical firms have given instructions to their sales and marketing teams asking them to resume work in non-containment areas. We have all heard of the poor food delivery boys who contracted the infection as they transported food from home to home. Health officials travel to the […]
“The world is an open art gallery and we are here to fill it with our creative paintings, sketches and canvases”. In today’s time, professional etiquettes and qualifications are almost secondary skills for a company to work or a product to sell. The need for creativity and the ability to create unique, and amazing ideas and blending […]