While digital media and social media has permeated in almost every business or some realm of it, the pharma industry still remains on the sidelines. It cannot be completely denied that there are some big names that have embraced digital whole-heartedly, even though with a slight hesitation. There still remains a sizeable chunk of the […]
A typical conversation between a mid-aged medical rep at a tea stall with a new joinee medical rep, a very energetic young executive, on changing the role of medical rep in the industry. Older rep -Those were the golden days when medical representatives used to enjoy rapport as a partner in improving healthcare. We used to […]